Smart may have the brains, but stupid had the balls.
I don't understand this ad whatsoever. It doesn't really make a whole lot of sense. I don't get what it's trying to say. Or sell for that matter.
After researching this ad, I found that the company Diesel was encouraging its consumer to "be stupid". I'm not completely sure how that's a good thing? Expecially not flashing a security camera...not very smart! Or respectable! Diesel sells everything from womens jeans to mens shoes and jewelry. I'm guessing the girl in the ad is wearing Diesel clothes.
I think this ad is trying to say that to be stupid you have to have balls? I'm not sure why there is a girl, though, considering girls don't have balls...awkward...To show your boobs to the camera is not a very smart thing to do at all. It's definitely stupid, but is that a good thing? Not really...
This ad uses the appeal Need to Acheive because I bet you she was proud after setting that ladder up and lifting her shirt. That must of been super difficult. Sarcasm. It uses Need for Attention because obviously this girl is trying to get attention. I can't think of any other reason to show your boobs to the security camera...
This ad uses the advertising techniques of Transfer/Association because it's trying to say that having balls is a good quality in a person while promoting the brand Diesel. It makes the person think, "If Diesel support my stupid ideas like showing my boobs to the camera then I should support them by buying their clothes". Another stupid idea. It uses Wit and Humor because even though the slogan doesn't make very much sense, it is funny so it grabs the viewers attention. It uses Bandwagon because I think most would agree that we liked to be reffered to as "having balls" because that means we took a risk to do something therefore we are cool. I'm not really sure about this one, but I think it uses Gestalt: Subliminal Persusion because most people only pay attention to the slogan and the fact that they want to "have balls" but they don't pay attention to hte fact that what the girl is doing is...uhmm...illegal! The viewer focuses on the whole, the slogan, not the part, the girl.
This ad has left me very skeptical. I don't really understand it either. I would agree that this is most definitely the need for attention. Because, I mean, who the heck would just go up to a security camera like that?! Weirddddd~
ReplyDeleteI almost want to say that for a younger audience, they may think it is okay to do such things, which I find to be a really bad influence. I feel like a better way of saying it might have been, "...but stupid has the guts." But that's just me. But because this is a bad influence on a younger audience, and anyone over the age of 25 would most likely find this immature and stupid, this is probably targeted to the age range of teenagers 13-18...
I definitely agree that wit and humor was used in this ad... but I don't really see how bandwagon is used... I didn't get this idea that they're following suit with other people, but other than that, you did a good job!!