#7: Advertising or Porn?

#1

 

#2

 

#3

 

 

Rated PG-13...

#1: Well, she's half naked. And the main idea is "panty time", which she is only wearing panties. She's barely covering her boobs, and she looks like she's about my age. But, I know models can be older and look younger. That doesn't excuse the fact that it looks like a teenage girl is half naked and she is being plastered all around advertising underwear.

This ad DEFFINITELY uses the appeal of Need for Sex because she's lying there half naked advertising her underwear. I don't think I need to explain that more. It also uses the advertising techniques of Sex Appeal obviously for the same reasons stated previously: She's half naked!

#2: Oh gosh. The slogan is "now open". Her legs are wide open. Need I say more? She also looks like she could be a teenager.

This ad is the same as the one before. It uses the appeal of Need for sex and uses the advertising technique of Sex Appeal for the same reasons as the previous ad.

#3: So, the main focus is the butt, and the slogan is stuff this. This is referring to--do I have to say it? Though it is talking about Christmas and stockings, it is very vulgar.

This ad is also the same as the two previous ones. It uses the appeal of Need for sex and uses the advertising technique of Sex Appeal.

That's pretty much all these ads are doing: avertising sex. Though they are trying to sell underwear and other things, they only do that by getting people's attention with the girl first. And honestly, are people really going to buy the underwear because they saw the girl on the front? NO. American Apparel used this ad just to get their name out there. People are going to remember this ad because it was so provacative and they are going to remember it was American Apparel. I'm not sure it will make people buy the clothes, though. As a girl myself, I do not want to participate in objectifying women, which is exactly what I would be doing if I shopped at American Apparel.

This ad makes me very angry because of it's message to girls and to everyone. To girls, it's saying "You are an object. A sex toy. You're only valuable for your looks and for what you can do sexually." To men it is saying "Girls are objects. They are not important. Use them." And girls are so much more than just a pretty face.

This ad connects to the video we watched Missrepresentation. These ads are showing girls they are just sex objects and girls are believing it. Girls let themselves be disrespected by men and even other girls. They don't see themselves as worthy of anything other than mistreatment because by these ads they are taught they aren't worthy. These ads are teaching young girls they are only good for sex, all they can ever do is sex.

American Apparel has many more ads that are even more provacative, believe it or not. Many ads have been banned in the UK because they show naked girls, from the front and the back. I'm not sure if America has banned these ads, though they should be. American Apparel claims their ads are art, and are for the cultural fashion group. However, that is not the case. Not just the higher-ups in fashion see these ads, everyone sees these ads. And if everyone is seeing these ads, everyone is getting the message which is not okay.