#3: Nude=Seduction

 

 

Maybelline Color Sensation Lip Color

(nude shades)

"Embrace the color of seduction". These words tell me, that if I buy this new Maybelline lipstick I will be able to seduce. Oh wait, I'm 15. Seduce? I think not. Then why are these ad's in Seventeen Magazine? A magazine that is directed specifically for teenage girls. Hmmm....

I have to admit, I do like those colors, but I don't like the message the lipstick is sending. This ad is sending a message to me, and other teenagers and women, that to seduce we need to buy their product, but that is very untrue. They're also sending the message to teenage girls that it is important to seduce, which is, in my opinion, the very last thing society should want on a teenagers mind. Have we not seen the 16 and Pregnant show? This makes me angry because it shows just how much society downplays sex and that it's okay in any circumstance, which it's not.

This ad uses the appeal of the need for sex, because it's talking about seduction and the ad is telling viewers if they buy this lipstick they can seduce. In my opinion seduction is directly connected with sex and nothing else. This ad uses the techniques of Snob Appeal because the woman is obviously pretty and she isnt looking into the camera so the viewer can't really connect with her which makes them feel as if she isn't on her "level". I think it also uses the technique of Magic Ingredients because the ad makes it seem as if the lipstick is what makes the woman seductive, not the fact that she is one of the many decietful and tricky women who will do whatever it takes to get her man! The lipstick does nothing to make the woman seductive, it's what the woman makes of the lipstick that makes her seductive. Anoyone can slap on some color, but that doesn't make them sexy in the least. It also uses the technique of Sex Appeal because of how the womans face is positioned, how her hair is somewhat messy and covering her face so the focus is on her lips, and from the beginning the focus is on seduction which makes people think of sex automaticaly. It also uses Simple Solutions because it makes the viewer think "if I buy this lipstick I will be seductive" which is not true.

The color in this add is very effective for the message it is trying to send. The only bright color is the lipsticks and the flower which is the same color. It's pink and light and cute by itself, but when it's on the lips is when the "seductive" part comes into play. The rest of the ad is dark which in a way "sets the mood" for a seductive setting.